SEO Strategies for Roofing Companies

SEO for Roofing Contractors

Roofing Contractors – Easy to rank for on Google.

When you’re doing SEO for a roofing contractor or a service based industry you have to remember that most of the time your job will be quite easy. Why will your job be easier? Because most roofing companies and contractors are lucky to have a website at all – let alone a solid plan for their website’s SEO.


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It’s true. Take a look around the next time you’re at Home Depot or Lowes. Look in the parking lot and you’ll see countless roofing contractor trucks or service vehicles that say their business name – but they don’t show a website URL. This is because they do not have a website and 90% of their advertising effort lies with YellowPages, Home Advisor, Thumbtack, GAF Roofing, or even Angie’s List.

Local Roofing Contractor SEO Competition


You can take a string of terms like roofing contractor Meridian, roofing contractor Los Angeles, water damage Boise, or even roofing contractor Sacramento and you’ll be lucky to find more than 30 results on Google.

However, in these bigger cities, there might be over 100 roofing contractors competing against each other but only 20 or 30 of them will actually have a website for their business. This one factor alone greatly decreases the amount of SEO competition you have and therefore – it makes your job easier.

Then, you take into consideration that out of the few roofing contractor websites you see online – How many of them have a good website?  …And – How many of them have a good SEO company on their side?

So really, even in a city where there are 100s of roofing contractor companies, your true competition for SEO might only be about 10 roofers in your local city area.

SEO Tactics for Roofing Contractors

Okay, so I’ve already shown you how your competition is cut down to nearly nothing when dealing with local roofing contractors – now all you have to do is put your plan into action.

What is your plan and course of action? Slow and steady wins the race – that is the answer. Build or rebuild your roofing contractor’s website and make it strong and brimming with good SEO on-page factors – then see how Google reacts to it before you start sending links and off-page SEO signals.

Remember to send a lot of social signals and to make sure that they have all of their social networking pages up and running….Facebook, Twitter, Pinterest, etc.

Then, add in a good 50 to 150 citations to help their Google Map rankings – and you’ll see higher Google rankings in less than 30 days. Then, remember to build out pages with high-quality content for all of their major keywords and cities that they want to rank for… Then wash – rinse – repeat.

Good luck – and remember to keep it simple; ranking for a Boise roofing contractor is not as hard as it seems!